Joshua Riddle

Co-founder / Chief Executive Officer

Joshua has been developing applications and websites for over a decade. His experience includes e-commerce, content and inventory management systems, real estate applications, merchant services and desktop application development. He is a contributor to open-source applications and a passionate entrepreneur.

Joshua has had the privilege of working with local, national and international clients ranging from personal bloggers to multi-million dollar educational providers. With a diverse technical background he is able to translate the details of development into a business-oriented language so clients are able to minimize risk and analyze the effectiveness of their products.

He attended Villa Julie College in Computer Information Systems, Howard Community College for Business Entrepreneurship and completed the A+ Certification program at the University of Maryland Baltimore County. His free time is spent writing music and raising his dog, Butters.



Aaron Riddle

Co-founder / Executive Director

Aaron has many years of experience in the photography and graphic / Web design field resulting in dozens of awards and accolades. Since 2000, Aaron has worked with clients and marketing firms all across the country to create a variety of material ranging from logo designs and websites to branding concepts and visual identities.

He also has served as the print and web communication manager for one of the largest community colleges in Virginia where he supervised the coordination, design and production of all electronic designs and publications, as well as the maintenance, planning and overall appearance of the College’s website.

Aaron received a Bachelor of Visual and Performing Arts degree with a graphic design major in 2002 from the University of Maryland Baltimore County (UMBC). In his spare time he enjoys operating a wedding photography business, the outdoors and spending time with his wife and daughters.



Brent Hoffmann

Chief Operating Officer

Brent has over 10 years experience designing and developing interactive websites for a variety of high profile clients including Kennedy Center, Under Armour, and M-Edge. His development experience includes everything from small retail websites to interactive games and applications and building content management systems for large corporate sites.

With a well-rounded knowledge of design and development, Brent is able to guide clients through a thorough and efficient process and provide the expertise needed to fully realize complex as well as simple web and application builds.

Brent graduated from the University of Maryland Baltimore County with a degree in Visual Arts and spends his free-time writing about music and running in local long distance races.