As part of our mission, we believe in educating our clients in regards to the newest Web site design, development and marketing trends that are prevalent within our professional field. This section contains tweets from our twitter account and articles that we have compiled which may be of interest to our clients and visitors.
By Aaron Riddle on Jul 8, 2009 in Business, Web Site Design, Web Site Development | 1 Comment
As more and more people make the jump and acquire cell phones, smart phones and iPhones for accessing the Web, it is important that your Web site meets the requirements of a mobile device. Visiting a Web site on a mobile phone is a “whole different ball game” than how you access a site on your desktop computer. Some points to consider are different browsing habits, optimized graphics, keeping your mobile site as simple as possible and much more.
Fuel Your Creativity has put together a fantastic list of 13 items to keep in mind when designing your Web site for a mobile device.
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13 Tips To Improve Your Site’s Accessibility From Mobile Devices
By Aaron Riddle on Jul 1, 2009 in Business, Web Site Design, Web Site Marketing | 0 Comments
A page that can be found on nearly every individual or company Web site is the “About Us” page. It tells your visitor who you are, what your intentions are and gives them a feel for who is behind the Web site they happen to be visiting.
It is no surprise that the “About Us” page is one of the most frequently accessed pages of any Web site (aside from the home page obviously). Therefore this highly-viewed page should be given the same amount of design attention as your home page!
Smashing Magazine has posted an in-depth compilation of some of the best and most visually attractive “About Us” pages from across the Web .
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Best Practices For Effective Design Of “About us”-Pages
Giving some thought to re-designing your “About Us” page? Contact us today to see how we can help!
By Aaron Riddle on Jun 26, 2009 in Business, Search Engine Optimization - SEO, Web Site Marketing | 0 Comments
Search Engine Optimization (SEO) can be considered a science and there are many people out there that make a “killing” on helping people tweak their Web sites to battle for prime search engine positioning. To me it comes down to common sense…having relevant text and content on your Web page.
However there are a few things that you should know about search engines and how they are working nowadays. Gone are the days of submitting your site to “search engine directories” and loading your sites meta tags with keywords. SitePoint offers up some of the newest trends in a recent article.
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By Aaron Riddle on Jun 25, 2009 in Web Site Development, Web Site Marketing | 0 Comments
Today Webdesigner Depot published a blog entry regarding 10 suggested tools that can help you gauge and improve your Web site’s interface and ease-of-use. While some of them I would not recommend (soliciting your twitter followers for free feedback is equivalent of using the pay-to-use service Feedback Army), there are some great suggestions such as Five Second Test and the Google Web Site Optimizer.
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By Aaron Riddle on Jun 23, 2009 in Business, Web Site Design | 0 Comments
From the “this is obvious but it is nice to see backing research” file, A List Apart has posted a fantastic article highlighting how a viewer’s perception of a Web site is established within 50 milliseconds. This initial perception heavily influences the confidence, trust and usability that visitor will have regarding the product or services offered.
An excerpt from the article states:
Research confirms that users make aesthetic decisions about the overall visual impression of web pages in as little as 50 milliseconds (1/20th of a second). These instant visceral reactions to web pages happen in virtually all users, are consistent over visit length, and strongly influence the user’s sense of trust in the information. In short, users have made fundamental, consistent, and lasting aesthetic decisions about the credibility and authority of sites before major eyetracking events begin.
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By Aaron Riddle on Jun 16, 2009 in Business, Rebranding, Web Site Design, Web Site Marketing | 0 Comments
Putting the appropriate value on your Web site and being willing to invest in top-notch marketing materials to establish your brand is a must to achieve success. I like to quote the adage “you get what you pay for”. It is understandable that businesses want to achieve the best bang for their buck, but with professional services (carpenters, doctors, mechanics and Web design / development companies), those whose prices are too good to be true usually just that.
Eric Karjaluoto of Ideas on Ideas presents a short story on the failure of one law firm to see the value in having a marketable Web site, and why it makes no sense to spend lavishly on other business features but let your brand suffer.
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