As part of our mission, we believe in educating our clients in regards to the newest Web site design, development and marketing trends that are prevalent within our professional field. This section contains tweets from our twitter account and articles that we have compiled which may be of interest to our clients and visitors.
By Aaron Riddle on Jun 12, 2009 in Blogs, Web Site Design, Web Site Marketing | 0 Comments
The blog Mens with Pens has a great post on the possibility of online videos turning away your audience or intended customer. Their reasoning is that if watching a video is the only option to receive content (especially in regards to a tutorial of some sort), then those who are visual learners are going to be at a disadvantage.
I agree with them….not only in regards to tutorial content but all online content. While there is nothing wrong with video as a communication format, when it is used to teach or present an update of some point, I become disengaged. I want the ability to be able to skim through content, skip what I am not interested in (or already know) and get to the good stuff. This is much harder to do with a video player than it is a readable, searchable and “take at your own pace” blog post.
The solution: Present an alternative format in addition to the video (text, PDF or a downloadable transcript of some sort).
Read the full article here:
By Aaron Riddle on Jun 11, 2009 in Web Site Marketing | 0 Comments
This article over at SitePoint gives some great examples of creative and eye-catching copy for Web site introductions. Remember, when a visitor navigates to your Web site, you only have a second or two to maintain their interest. Otherwise, they may quickly lose attention and leave your site.
Our recommendation is to keep your Web site introduction short, to the point and set in large type.
Read the full article here:
By Aaron Riddle on Jun 9, 2009 in Business, Web Site Design | 0 Comments
Here is a quick and easy-to-read article on how to make a Web site improve your business. The first steps are obvious (getting a Web site up and running), however I like how the author stresses on sticking to your message and not trying to do too much at one time.
Read the full article:
How to Make the Web Work for Your Business in 5 Steps
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By Aaron Riddle on Jun 8, 2009 in Social Media | 0 Comments
PGMag published an article last week broaching the topic of security while using the ever-popular Twitter. Some of the article is common sense for tweeters (such as not posting what you want to be public knowledge), however some very valid points are made especially in regards to the lack of e-mail verification for creating a Twitter account.
Read the full article here:
By Aaron Riddle on Jun 8, 2009 in Logo Design, Rebranding | 0 Comments
The New York Times has an interesting analysis on how many prominent businesses are re-branding their products and customer appeal by updating their logos.
Read the full article here:
Warmer, Fuzzier: The Refreshed Logo
Interested in having your company or organization’s logo updated? Please contact us for a free estimate!
By Aaron Riddle on Jun 7, 2009 in Social Media | 0 Comments
TIME magazine has published an article concerning how Twitter will completely change the way businesses market and operate including stressing the importance of blogging, new ways to harness customer data and altering the telecommunications landscape.
Read the full article here:
