Re-designing your Web site can be a daunting task, but if you plan ahead and map out the purpose / vision of your site from the get-go, it can save a lot of confusion and heartburn. SitePoint has posted a brief but helpful article regarding the five points to keep in mind when re-doing your Web site:

1. Simplicity = Good.
2. Know your audience.
3. Who are you?
4. Get and stay usable.
5. Trendy is not necessarily good.

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Considering A Site Redesign? 5 Tips To Get You Focused

Putting the appropriate value on your Web site and being willing to invest in top-notch marketing materials to establish your brand is a must  to achieve success. I like to quote the adage “you get what you pay for”. It is understandable that businesses want to achieve the best bang for their buck, but with professional services (carpenters, doctors, mechanics and Web design / development companies), those whose prices are too good to be true usually just that.

Eric Karjaluoto of Ideas on Ideas presents a short story on the failure of one law firm to see the value in having a marketable Web site, and why it makes no sense to spend lavishly on other business features but let your brand suffer.

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Sweatpants Forever?

The New York Times has an interesting analysis on how many prominent businesses are re-branding their products and customer appeal by updating their logos.

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Warmer, Fuzzier: The Refreshed Logo

Interested in having your company or organization’s logo updated? Please contact us for a free estimate!