The blog Mens with Pens has a great post on the possibility of online videos turning away your audience or intended customer. Their reasoning is that if watching a video is the only option to receive content (especially in regards to a tutorial of some sort), then those who are visual learners are going to be at a disadvantage.

I agree with them….not only in regards to tutorial content but all online content. While there is nothing wrong with video as a communication format, when it is used to teach or present an update of some point, I become disengaged. I want the ability to be able to skim through content, skip what I am not interested in (or already know) and get to the good stuff. This is much harder to do with a video player than it is a readable, searchable and “take at your own pace” blog post.

The solution: Present an alternative format in addition to the video (text, PDF or a downloadable transcript of some sort).

Read the full article here:

Do Your Videos Shut Out a Third of Your Audience?