the Riddle Brothers » video blog http://www.theriddlebrothers.com Web Design, Development, Blogs and Content Management Systems Mon, 30 Jan 2012 14:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Will Web Videos Turn Away Your Audience? http://www.theriddlebrothers.com/2009/06/12/will-web-videos-turn-away-your-audience/ http://www.theriddlebrothers.com/2009/06/12/will-web-videos-turn-away-your-audience/#comments Fri, 12 Jun 2009 19:47:51 +0000 Aaron Riddle http://www.theriddlebrothers.com/?p=532 Video CameraThe blog Mens with Pens has a great post on the possibility of online videos turning away your audience or intended customer. Their reasoning is that if watching a video is the only option to receive content (especially in regards to a tutorial of some sort), then those who are visual learners are going to be at a disadvantage.

I agree with them….not only in regards to tutorial content but all online content. While there is nothing wrong with video as a communication format, when it is used to teach or present an update of some point, I become disengaged. I want the ability to be able to skim through content, skip what I am not interested in (or already know) and get to the good stuff. This is much harder to do with a video player than it is a readable, searchable and “take at your own pace” blog post.

The solution: Present an alternative format in addition to the video (text, PDF or a downloadable transcript of some sort).

Read the full article here:

Do Your Videos Shut Out a Third of Your Audience?

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