Re-designing your Web site can be a daunting task, but if you plan ahead and map out the purpose / vision of your site from the get-go, it can save a lot of confusion and heartburn. SitePoint has posted a brief but helpful article regarding the five points to keep in mind when re-doing your Web site:
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A page that can be found on nearly every individual or company Web site is the “About Us” page. It tells your visitor who you are, what your intentions are and gives them a feel for who is behind the Web site they happen to be visiting.
It is no surprise that the “About Us” page is one of the most frequently accessed pages of any Web site (aside from the home page obviously). Therefore this highly-viewed page should be given the same amount of design attention as your home page!
Smashing Magazine has posted an in-depth compilation of some of the best and most visually attractive “About Us” pages from across the Web .
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Best Practices For Effective Design Of “About us”-Pages
Giving some thought to re-designing your “About Us” page? Contact us today to see how we can help!
From the “this is obvious but it is nice to see backing research” file, A List Apart has posted a fantastic article highlighting how a viewer’s perception of a Web site is established within 50 milliseconds. This initial perception heavily influences the confidence, trust and usability that visitor will have regarding the product or services offered.
An excerpt from the article states:
Research confirms that users make aesthetic decisions about the overall visual impression of web pages in as little as 50 milliseconds (1/20th of a second). These instant visceral reactions to web pages happen in virtually all users, are consistent over visit length, and strongly influence the user’s sense of trust in the information. In short, users have made fundamental, consistent, and lasting aesthetic decisions about the credibility and authority of sites before major eyetracking events begin.
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Putting the appropriate value on your Web site and being willing to invest in top-notch marketing materials to establish your brand is a must to achieve success. I like to quote the adage “you get what you pay for”. It is understandable that businesses want to achieve the best bang for their buck, but with professional services (carpenters, doctors, mechanics and Web design / development companies), those whose prices are too good to be true usually just that.
Eric Karjaluoto of Ideas on Ideas presents a short story on the failure of one law firm to see the value in having a marketable Web site, and why it makes no sense to spend lavishly on other business features but let your brand suffer.
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